By Santi Subotovsky and Jake Saper
We’re excited to announce that Logik.ai has entered an agreement to be acquired by ServiceNow. It will further strengthen Logik.ai’s ability to deliver AI-enabled configuration, pricing and quoting at enterprise scale.
It will also mark a rare startup hat trick for the Logik.ai founding team, a group that has perhaps the best founder/market fit of any we’ve partnered with. First, some history.
Chris Shutts and Godard Abel, Logik.ai’s CEO and Exec Chairman respectively, co-founded the first CPQ company, Big Machines, in 2000, and later sold it to Oracle for $400M. Chris stayed on at Oracle and Godard went on to lead Steelbrick in 2014, a second-generation CPQ company. We were fortunate to lead Steelbrick’s Series A, after which the company grew quickly before being acquired by Salesforce for $360M.
When Godard reached out to Santi and Jake about getting the band back together with Logik.ai, our team jumped on a plane to Chicago mid winter, eager to learn more about their plans for Episode III.
The team laid out a vision to leverage breakthroughs in LLMs to deliver a CPQ solution for the most complex sales environments in larger enterprises, a customer set the previous generations had struggled to serve well. We had strong conviction on the category, the founders and the team.
We led Logik.ai’s Series A in April 2023, after which it grew very rapidly. We deepened our partnership in April 2024, leading their Series B. And we’re thrilled for the team to score their third CPQ goal in April 2025, joining forces with ServiceNow, strengthening their ability to deliver next-generation solutions at enterprise scale.
Our partnership with the entire Logik.ai team has been an incredible journey. Their obsession to deliver delightful experiences to their customers while living up to a robust set of L.O.G.I.K. values is something for the team to be proud of. Congratulations to Chris, Godard, and the entire team at Logik.ai on their hat trick!
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