JustiFi’s mission is to democratize access to competitive payment processing rates and embedded fintech products. Co-founders Joe Keeley, Casey Kipfer, and their team aim to enable and empower industry cloud platforms to reach their greatest potential and to create a world in which any platform’s ability to participate in the economics of funds flow isn’t limited to volume of funds or an objective set of rules - which historically has limited numerous platforms from dominating their corner of the internet.

Industry cloud platforms like Crossbar, Demosphere, and RW Elephant depend on JustiFi to power their embedded fintech offerings.