AudiencePlus is a first-of-its-kind software platform that enables marketers to use owned media to build a sustainable pipeline.

Its proprietary platform, called “Audience Graph,” collects context from content (topics, formats, contributors), audience (job title, company, behavioral data), and outcomes (pipeline impact), in order to train a machine learning model for customers using their own unique data. The four key components of the platform are: a modern “CMS” front end, real-time analytics, a customer data platform backend to manage first party data, and workflow to transform engagement into outcomes.

Co-founded by Anthony Kennada and Tyler Sparks, AudiencePlus’ customers include Crossbeam, Five9, Gainsight, Lavender, Nextiva, and Zuora.