Camille Ricketts
Operating Partner - Marketing
"One of the most important things you can do as a founder is tell a great story. Whether it’s on your website, in a conversation with a candidate, or in front of an audience — it’s the one thing that moves people to turn a vision into reality."
Camille has spent her career as a storyteller in one form or another. And that’s her mandate as Marketing Partner at Emergence: to help all the companies we work with find, shape, validate, and expand on their own stories as they grow. Whether it’s providing a sounding board for a brand campaign or scouring the industry for the perfect product marketing hire, she’s passionate about helping your message meet your audience in the exact right way.
It’s not surprising, given these facts, that she started her career as a journalist for The Wall Street Journal, a job that gave her both the instincts of a detective and an undying respect for deadlines. From there, she went on to found and build First Round Review, interviewing hundreds of startup operators to share their knowledge with the broader ecosystem. She also ran marketing and communications for the firm, where she advised dozens of early-stage companies across sectors on everything from positioning to PR to demand gen.
Most recently, she went on the ride of her life with Notion. After joining as employee 11 and the first marketing hire, she built out the early team and helped launch one of the biggest global communities around any software product (now over 1 million strong in 50+ countries). In this role, she got to lay the foundation for how Notion tells its story in unique ways, and is always happy to share lessons learned.
There were other stops along the way — managing communications for Tesla Motors before Model S, for one — but those are tales for another day.
Camille has her B.A. in history from Stanford (though her real major was The Stanford Daily), and you can often find her at any of San Francisco’s community movie theaters watching prints of classics from the 1970s.